Chapter 1: Mastering the ABCs of Public Speaking

Patterns of Speech Organization

  1. Attention – Like the Introduction part of the speech, this step is designed to snag the audience's attention by using a means that relates positively to the rest of the speech.
  2. Need – This step relates the problem to the audience. This step can be supported with statistics, quotations, or other facts.
  3. Satisfaction – In the satisfaction phase, you present the specific, detailed plan that addresses the need as you anticipate and respond to any questions the audience has about the solution.
  4. Visualization – Here you help the audience see themselves in the future. With positive visualization, the speaker describes the advantages of adopting the plan that was presented.
  5. Action – This final step is designed to move the audience to do something—apply the information, vote for a particular candidate, sign-up for a program, buy a book, or take some other action.
The motivated sequence pattern is more complex than the others listed here. However, it's highly effective when used for persuasive speeches.

The above organization patterns will help you systematically arrange the body of your talk. By selecting the right pattern, you're taking one more step to ensure your speech connects with your audience and delivers what they expect.

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