Chapter 1: Mastering the ABCs of Public Speaking

You can only shape your speech once you understand what you want your speech to accomplish and settle on one or more of the following objectives:

While informative speeches can have several main points, persuasive talks should only have two. The first point presents the issue that need to be solved, answered, or changed. While the second point focuses on what you believe to be the correct response to the problem. As you might imagine, a persuasive speech is only effective if you're able to convince the audience of your point of view and get them to act accordingly. If the audience seems to buy your presentation but was not moved to purchase the books or CDs that are in the back of the room, then your presentation was not successful. At the same time, if your speech moved them to cast their vote for your candidate during an election then your speech hit the mark!

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