Chapter 4: Stand and Deliver

Well-timed silence hath more eloquence than speech.
~Martin Farquhar Tupper

It's time for you to take center stage. All eyes are on you. All ears are tuned in. You've got the audience's attention, what are you going to do with it?

When it comes to public speaking, your delivery is as important as your message. If you're not able to present your information effectively, you're not going to connect with your audience in a meaningful way. More importantly, you're not going to service them and if you don't do that, you can kiss your chances of receiving another invitation goodbye!

Your speech may be organized, well researched, and have great content but if you're unable to effectively deliver it, you're doomed. Research studies have found that your verbal delivery and body language can have a tremendous impact on your audience and may even win them over even if the content is weak. The bottom line is that your delivery emphasizes, enhances, and reinforces your message. In fact, you really don't have all of the components of a compelling speech until you've finalized the delivery as well as the message.

This chapter examines the various elements involved in delivering an effective speech. We'll look at verbal and nonverbal communication, external factors that may affect your presentation, and what things you can do to develop your own speaking style.

Special Deliveries:

It's time for you to think about how you're going to deliver your speech. But first you need to understand your options. Consider these four speech delivery alternatives:

Extemporaneous: These types of speeches have the look of a person speaking spontaneously but are actually very well prepared, rehearsed speeches. Though, you would use speaker notes or an outline to remind you of the elements of the speech you're not reading it word-for-word. Extemporaneous speeches involve researching your topic, organizing your findings, and writing your text. However, as long as you maintain the essence of the speech, you can alter the actual spoken words to keep the speech fresh and spontaneous.


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