Chapter 3: Developing Compelling Presentations

More Tips on Developing Your Introduction:

Closing Your Speech with a Memorable Kicker

Though people generally forget much of what they hear in a speech, you can improve your odds with a powerful opener and a memorable close. As with the opener, you need to close with a mission. The last 3 to 5 minutes are critical to how your speech is perceived; so it's essential that you:

  1. Provide your audience with clues so they know you're about to close;
  2. CTA or Call to Action by telling listeners specifically what you need them to do or what actions you want them to take right now—this is especially important in a persuasive speech; and
  3. Make a lasting impression so your message sticks in their brains.

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